Android Payments Snarl Spurs Uprising!!

Lauren Azulay wants to help her customers flirt faster. Azulay is head of billing and payments for U.K.-based social-networking site Flirtomatic, used by 3 million people in Britain, the U.S., and Germany to meet others and purchase virtual goods online.

For the growing number of Web surfers who use the service via mobile phones, making payments on Apple's (AAPL) iPhone is a breeze, Azulay says. Not so when it comes to devices that run Google's (GOOG) Android operating system. "It's a huge frustration," Azulay says.

With the iPhone, it takes a single click, using a credit card linked to an iTunes account. On Android, purchasers have to enter a credit-card number directly on the phone, via Google's payment service, Google Checkout, or use account with eBay's PayPal (EBAY) , which requires entering a user name and password. "All of these options rely on the user having to enter too many details," Azulay says. "They create a funnel where they give up on the process because it takes too much time and effort."