GOOGLE Syndication!!!!

That leads to an "aha" moment. Google views syndication drastically differently than its competitors.

Prediction: Adsense in RSS by year end 2005. I'm hearing rumblings already about it (nothing official though). When that happens, I think we'll see Google be all over RSS. They clearly have put too much stock into Atom.

Google wants customers to leave their website by clicking on ads, but they also have to guarantee a stream of new visitors and repeat visitors. And what's a better way to do this other than an Rss feed for it's news and search results.