It used to be that diamonds were a girl’s best friend, but now that position has been taken by plasma screen TVs. According to a study released by female-targeted US cable network Oxygen, 77 per cent of women would prefer a new plasma TV to a diamond solitaire necklace.
The study shows that a full 79 per cent of the female market is interested in and using technology, breaking the myth that the only women interested in technology are urban trendsetters.
Technology is closing the gender gap, with men and women becoming digital peers. Both genders own a similar number of devices, with women owning 6.6 and men owning 6.9 devices. A similar number of devices are also used weekly by women (4.4) and men (4.9).
Women are comfortable with technology and are not afraid of it, the study found. Around 79 per cent of women feel comfortable using technology and only 21 per cent wish they felt more comfortable using technology, while 20 per cent of men wish they felt more comfortable.
